Kantar AI Assistant (KaiA) New Thread

Transforming Kantar AI's thread experience into a seamless interaction that earned 89% satisfaction from users.

Company

Kantar

Role

Lead Product Designer

Duration

2 Weeks

%

User Satisfaction

%

User Satisfaction

%

Fewer Clicks

%

Fewer Clicks

As the solo lead designer for Kantar’s AI Assistant (KaiA), I focused on reimagining the thread experience to remove friction and make it more seamless for users. Instead of requiring repetitive input of thread settings each time, I introduced a one‑time project setup that could be adjusted at any stage, giving users both efficiency and flexibility. To further accelerate workflows, I added enhancements such as zero prompts, enabling users to jump straight into comon data analysis without friction. This redesign simplified complexity, reduced effort, and empowered users to engage more confidently with KaiA.

As the solo lead designer for Kantar’s AI Assistant (KaiA), I focused on reimagining the thread experience to remove friction and make it more seamless for users. Instead of requiring repetitive input of thread settings each time, I introduced a one‑time project setup that could be adjusted at any stage, giving users both efficiency and flexibility. To further accelerate workflows, I added enhancements such as zero prompts, enabling users to jump straight into comon data analysis without friction. This redesign simplified complexity, reduced effort, and empowered users to engage more confidently with KaiA.

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Lewis Knell

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Copyright 2025 by Lewis Knell

Lewis Knell

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Copyright 2025 by Lewis Knell

Lewis Knell

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Copyright 2025 by Lewis Knell